Image Credits: TweetDeck’s shutdown message to users Years went by without significant development - despite having a small, but fairly passionate user base who had even said they would be willing to pay for a premium version of the app. It outbid UberMedia in order to win the deal, bringing the app in-house.īut its inattention to the product was clear. Twitter saw this as a competitive threat and largely bought TweetDeck just to keep it out of UberMedia’s hands, not because it was devoted to the product. It bought the service at a time when rival UberMedia was snatching up social media market share by buying up apps like Echofon, UberTwitter and Mixx. You can still use TweetDeck on web and more invites to try the Preview will be rolling out over the next few months!Īcquired by Twitter in 2011 for just $40 million, Twitter never really developed TweetDeck to its full potential. July 1 is the last day it'll be available.

We're saying goodbye to TweetDeck for the Mac app to focus on making TweetDeck even better and testing our new Preview.

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